Find My Past were the first company in the world to put the complete birth, marriage, and death indexes for England and Wales online, and they now provide over 4 billion searchable records available. In 2014 I helped Find my Past to redesign their membership model and payment journeys.
- I interviewed users and ran workshops to learn how people derived value from the service and understand when and how they made the decision to sign up and spend money.
- I created posters and presentations for the board and senior management team, sharing our learning on how their customers wanted to use and pay for their service.
- I mapped user journeys and created wireframes outlining the key findings we had uncovered, working with their creative director and design team to incorporate them directly into their new visual language.