Redesigning how people join & pay for a leading genealogy service.

  • Service design

Find My Past were the first company in the world to put the complete birth, marriage, and death indexes for England and Wales online, and they now provide over 4 billion searchable records available. In 2014 I helped Find my Past to redesign their membership model and payment journeys.

  • I interviewed users and ran workshops to learn how people derived value from the service and understand when and how they made the decision to sign up and spend money.
  • I created posters and presentations for the board and senior management team, sharing our learning on how their customers wanted to use and pay for their service.
  • I mapped user journeys and created wireframes outlining the key findings we had uncovered, working with their creative director and design team to incorporate them directly into their new visual language.
Wireframes showing the three-tiered membership system designed for Find my Past, with upgrade prompts placed throughout the user journeys and a streamlined registration and payment flow.